What Broadcast-Grade Subtitling Actually Requires (And Where AI Tools Stand in Comparison)
After almost twenty years producing subtitles for rolling news, live sport, primetime drama and everything in between, I’ve watched the industry’s relationship with automation repeat the same cycle: early scepticism, cautious adoption, then a wave of overconfident claims that the “hard part” has been solved. The current hype around AI captioning fits that pattern exactly. … Read more